SEO Company UK
WordPress isn’t particularly well optimised for search engines so here is a list of seo tips and search engine optimisation steps to help you rank your wordpress blog up there with the best.
Be careful about using too many sidebar plugins especially Ajax based, as these cannot be read by the search engines and too many external objects aswell as images should be kept down to a minimum to avoid slow page load times – a certaintly to put people off from staying on your site.
If you know a little about CSS Style sheets and some PHP, it is better to modify the existing templates to say insert an image instead of using a wordpress plugin to do the same job within your sidebars.
Remember to highlight in bold or H2/H3 the important keywords to optimise your article. These keywords should also be in your meta description tag.
Similarly the template that controls the pages on your wordpress site (page.php) normally uses H2/H3 headers as the page title. Especially if you are using a page as your home page with the over ride setting, this needs to be highlighted to the Search Engines as important, and should be with out doubt changed to a H1 header. Remember this is your home page and the title tag should be consistent with the H1 header text.
One of the most invaluable plugins for WordPress is the new Platinum SEO Pack plugin (just updated from the All In One SEO plugin) that gives you full over ride control over all meta tags for pages and posts.Use this to configure your metatags for every page and post and you will see the results in your SERP’s.
If using a theme that has mini posts built into it on the homep age, avoid replicating article content with the recent post plugins in the sidebar.
Don’t include important keywords in your images or logo’s. Try and use transparent images controlled from the CSS stylesheet and overlay the text over the images. Otherwise you will miss an opportunity to tell the seaarch engines what your site is about. Remember content is King!
Ensure that the ‘no follow’ attribute is used on post comments. This will prevent bloggers /web masters from leaving posts with keyword anchor text in order to generate link equity to their web site from yours.
Not really an SEO tip but if you’re wanting to do some clever things with displaying/hiding pages on your wordpress blog, use GD Pages Navigator from GD WordPress. It’s a superb plugin and streaks ahead of any other pages plugin!
Use the sociable plugin to promote social book marking of your pages and articles. This will help with generating good links back to your web site which will improve your
Internal linking – One of the most important aspects that is missed from on page SEO techniques. Think of your pages as seperate little sites with in themselves and focus on linking to your most important sub pages with the relevant keyword anchor text.
If you are interested in online marketing advice or link building for your business and a free website audit, you can contact us at www.Rankability.co.uk.
This entry was posted on Tuesday, July 28th, 2009 at 4:03 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.